create content that connects
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Tips for creating content that connects and converts

This week has been all about content in Conquer Camp and it covered all the usual advice:

Be yourself… be real… be authentic… be consistent

I’ve heard this so many times that I didn’t want to repeat it. But maybe that’s because I work in marketing, and consume content as if it were wine in my spare time. Maybe you haven’t heard it all before, because you are too busy running your business to be hanging out on Blab and Twitter chats. Maybe you know it but you’re still grateful for the reminder.

And you haven’t heard it from me, from my point of view, what these tips mean to me, plus I have a bonus tip from me on making your content findable (if you can’t wait just scroll down to the bottom!) Continue reading

I can be me while still having a business. louisemason.me
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10 Tweets for Entrepreneurs from Conquer Camp

Last week Natalie MacNeil held live coaching calls to follow on from The Rocket Fuel Formula session where Natalie and her team talked strategies + systems to double your revenue.

Here are my top ten tweets for entrepreneurs and fellow conquers from the calls – a combination of advice from Natalie, my own tips and comments from fellow campers.

1. Stop comparing yourself to others who are 10 years ahead, remember they were once where you are


2. Have Limitless Beliefs (instead of limiting beliefs)

3. If systems are rocket fuel for your business implement a customer onboarding system to build trust

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Don’t wait for perfection

Just a little reminder to us all to stop all those delaying tactics to publishing that blog post or making that video, it’s time to get your message out there!

Making a start is the first step to overcoming procrastination. We are all well acquainted with Procrastination – the little devil on our shoulder whispering ‘its not ready’ ‘it’s not good enough’, ‘it just needs these few tweaks’. Those whispers which we are all guilty of succumbing to, thinking that we’re not ready, we’re not god enough and we put things off under the guise of waiting until it’s perfect.

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My first day at Conquer Camp

Conquer Camp is a 2 week virtual digital camp for entrepreneurs wanting to take action and acts as an implementation incubator for your business. So if you feel stuck in your business, or have been procrastinating over something lately join Natalie MacNeil and the She Takes on the World team for this free training camp.

The first task at Conquer Camp was to discover our conquer archetype based on our business personality and personal traits. Unsurprisingly as a Marketing Specialist I am The Messenger as I love to share and promote other people’s ventures. This blog here is proof as I promote not just this camp programme but Winning Women, Ladies Who…Network and the lovely business owners in those group! I am so busy helping others get their message out there that sometimes I forget to share my vision with the world.

Sign up here and tune into the first session and see if you hear yourself being described – I recognised The Revolutionist and The Creator archetypes in my network – without naming any names!

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63% of people remember stories
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Ladies Who Network September Round Up

‘Twas the third Thursday of the month and the Ladies Who…Network gathered in the sumptuous Grand Hotel in York. The first lesson of the evening was that no matter how grand the surroundings it’s the service that counts. And after being let down three months in a row with double bookings and last minute room changes, and a service that’s gone from waiter service with nibbles to go get your own. It may be time for Ladies Who…Network to find a new home.

I don’t think any of the ladies that were there that night will be rushing to book their future events at the Grand, which is such a shame as it really it is a beautiful hotel. It just goes to show how one poor customer experience can have an impact on future sales.

We also shared our stories of recent issues in our lives, like issues with technology and computers playing up, having ‘one of those weeks’ where everything goes wrong but on repeat. And it turns out we aren’t all slowly going crazy thinking that the world is against us, the world is actually with us, preparing us for a shift in the Earth’s vibrations to a higher frequency. Change is a necessary part of evolution and September has been a huge month for change for those who are open to it or sensitive to astrological events. What with the blood moon, the Autumn Equinox and Mercury being in retrograde -the planetary aspects are preparing us for the change to come, so don’t panic if your September hasn’t gone to plan.

Stories and storytelling is a big buzz word in marketing at the moment, but it’s not a fad, storytelling has been around for centuries and influences many people in their daily lives, even the bible is a book of stories, when it comes to storytelling and your business how can stories help you generate sales?

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