stories

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Life Lessons from Lisa Walker: Ladies Who…Connect January

Another inspiring story from Ladies Who…Connect. This month we were talking about life lessons with Lisa Walker from White Apple Thinking, which follows on nicely from October’s post “Every event in life is an opportunity to learn” with Jane Tai, who will be speaking again in February (but more on that later).

Back to Lisa, Lisa shared her 10 life lessons with us from her personal journey leaving school through working for some odd companies with odd policies before forging a promising career in HR and ‘giving it all up’ for a more meaningful passionate life with purpose by founding her own business White Apple Thinking, where she helps others become better versions of themselves by making positive lasting change.

When you are good at something you get neglected

Have you ever noticed that? If you are good at something you are just left to get your head down and get on with it, but when we find something we are not so good at all the focus is put on improving it. It’s just like when something is wrong we fix it. We have a need to be good at everything so throw we throw time money and effort at improving our short comings. In his Ted Talk Cameron Herod talks about how we are more likely to pay for a maths tutor for a kid who is failing than hiring a tutor in other areas to help us excel and soar. Imagine having a personal coach, tutor, mentor to help you become even better at the things you are good at. Whether it’s a creative talent or a head for numbers, how much more successful, satisfied would you be if someone was championing you and you cheering you on instead of neglecting you?  Continue reading →

Every event in life is an opportunity to learn
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Ladies Who…Network October Round Up

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Now, what a story, what a lady. I won’t steal Jane’s thunder by sharing any of her story here, but what I will say is that if you ever get a chance to hear Jane Tai speak about her personal experience again cancel your plans, get childcare, get a flight back to the country. OK the last one may be extreme but yes you really did miss something THAT good. We were so engrossed in Jane’s story you could hear a pin drop, we didn’t even manage to tear ourselves away to order more drinks from the bar.
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create content that connects
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Tips for creating content that connects and converts

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This week has been all about content in Conquer Camp and it covered all the usual advice:

Be yourself… be real… be authentic… be consistent

I’ve heard this so many times that I didn’t want to repeat it. But maybe that’s because I work in marketing, and consume content as if it were wine in my spare time. Maybe you haven’t heard it all before, because you are too busy running your business to be hanging out on Blab and Twitter chats. Maybe you know it but you’re still grateful for the reminder.

And you haven’t heard it from me, from my point of view, what these tips mean to me, plus I have a bonus tip from me on making your content findable (if you can’t wait just scroll down to the bottom!) Continue reading →

63% of people remember stories
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Ladies Who Network September Round Up

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‘Twas the third Thursday of the month and the Ladies Who…Network gathered in the sumptuous Grand Hotel in York. The first lesson of the evening was that no matter how grand the surroundings it’s the service that counts. And after being let down three months in a row with double bookings and last minute room changes, and a service that’s gone from waiter service with nibbles to go get your own. It may be time for Ladies Who…Network to find a new home.

I don’t think any of the ladies that were there that night will be rushing to book their future events at the Grand, which is such a shame as it really it is a beautiful hotel. It just goes to show how one poor customer experience can have an impact on future sales.

We also shared our stories of recent issues in our lives, like issues with technology and computers playing up, having ‘one of those weeks’ where everything goes wrong but on repeat. And it turns out we aren’t all slowly going crazy thinking that the world is against us, the world is actually with us, preparing us for a shift in the Earth’s vibrations to a higher frequency. Change is a necessary part of evolution and September has been a huge month for change for those who are open to it or sensitive to astrological events. What with the blood moon, the Autumn Equinox and Mercury being in retrograde -the planetary aspects are preparing us for the change to come, so don’t panic if your September hasn’t gone to plan.

Stories and storytelling is a big buzz word in marketing at the moment, but it’s not a fad, storytelling has been around for centuries and influences many people in their daily lives, even the bible is a book of stories, when it comes to storytelling and your business how can stories help you generate sales?

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